Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn raw data into actionable insights that drive our digital strategy. You will work closely with marketing and development teams to ensure accurate tracking, analyze user behavior, and recommend optimizations that improve website performance and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user journeys, and conversion funnels to uncover optimization opportunities.
• Build and maintain clear dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Collaborate on A/B and multivariate testing to enhance user experience and increase conversions.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Strong attention to detail and ability to meet deadlines in a fast‑paced environment.
• Reliable high‑speed internet connection with backup supply.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML and JavaScript for tag implementation