IVD Product Marketing Specialist – Tunisia/Algeria

About the role

We are seeking a highly motivated IVD Product Marketing Specialist to join our growing team in Tunisia or Algeria. The role focuses on developing and executing marketing strategies that increase product awareness, engage customers, and drive business growth within the in‑vitro diagnostics sector.

Key responsibilities

• Develop and implement comprehensive product marketing plans.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Promote and present IVD products to healthcare professionals.
• Collaborate with sales teams to create promotional materials and sales tools.
• Support product launches and coordinate cross‑functional activities.
• Monitor campaign performance and provide actionable insights for optimization.
• Organise product training sessions for distributors, teams, and customers.
• Build strong relationships with key opinion leaders and partners.

Required profile

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy or a related field.
• 2–5 years of experience in IVD products or a similar role.
• Strong analytical and communication abilities.
• Excellent presentation and project‑management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Fluency in French and English; additional languages are a plus.

Required skills

• Proficiency in Microsoft Office.
• Experience with digital marketing tools.