Performance Marketer – Creative Strategist

About the role

We are looking for a Performance Marketer who will act as a Creative Strategist, driving the creative engine for fast‑growing eCommerce brands. You will turn data‑driven insights into high‑performing ad creatives that capture audience attention and generate sales.

Key responsibilities

• Research customers, competitors and market trends to uncover growth opportunities.
• Develop powerful marketing angles and creative concepts for Meta advertising campaigns.
• Write UGC scripts, hooks and detailed creative briefs.
• Analyze Meta performance data, extract insights and translate them into winning creatives.
• Design structured testing plans, run experiments and iterate quickly.
• Collaborate closely with video editors, designers, creators and media buyers to bring ideas to life.

Required profile

• Proven experience in direct‑to‑consumer eCommerce or performance marketing.
• Deep understanding of Meta Ads and what makes creatives convert.
• Analytical mindset combined with creative thinking.
• Passion for continuous testing, learning and weekly improvement.
• Up‑to‑date with current trends, AI tools and winning ad formats.
• Strong communication and teamwork skills.

Required skills

• Proficiency with Meta Ads platforms.