Director of Sales Tunisia

About the role

The Director of Sales will lead commercial performance of Iberostar’s hotel portfolio in Tunisia, driving revenue growth and aligning local activities with the regional commercial strategy.

Key responsibilities

• Execute the commercial strategy and achieve revenue, market share and profitability targets across the Tunisian hotel portfolio.
• Prepare annual sales budgets, forecasts and action plans for the hotels under responsibility.
• Identify new business opportunities, source markets, segments and partnerships to diversify revenue streams.
• Collaborate with Revenue Management and Operations to optimise occupancy, ADR and RevPAR.
• Analyse market trends, competitor activity and commercial performance to recommend proactive strategies.
• Develop and maintain strong relationships with strategic clients, tour operators, corporate accounts and key partners.
• Lead, motivate and coordinate the sales teams in Tunisia, ensuring clear objectives and a performance‑oriented culture.
• Prepare regular commercial reports, budget follow‑up and executive presentations for regional management.

Required profile

• Proven experience as Director of Sales, Commercial Director or similar leadership role in hospitality.
• Minimum 5 years in a comparable position, managing three or more hotels or a multi‑property commercial structure.
• Master’s degree in Management, Hospitality Management, Marketing or related field.
• Fluency in English and French; Arabic is a strong advantage, Spanish a plus.
• Previous experience in an international hotel chain and strong knowledge of the Tunisian market.

Required skills

• Strong understanding of hotel sales channels (online/offline), MICE, corporate, leisure, groups and luxury segments.
• Solid knowledge of budgeting, forecasting, reporting and commercial performance management.
• Analytical mindset with ability to interpret data and create action plans.
• High‑level reporting and presentation skills.
• Excellent leadership, communication, negotiation and relationship‑management abilities.

What we offer

• Permanent full‑time contract.
• Opportunities for professional growth within a sustainable, family‑owned global hospitality group.
• Inspiring work environment committed to responsible tourism and employee well‑being.
• Access to Iberostar Vitality community and wellness activities.