B2B Marketing and Lead Generation Specialist

About the role

The Marketing & Lead Generation Specialist will drive business growth across geographies by executing data‑driven marketing and inbound lead generation strategies. Reporting to the Head of Business Development, the role focuses on attracting, engaging and converting prospects through impactful content, campaigns and optimized funnels.

Key responsibilities

• Execute and monitor marketing and lead generation strategies across business lines
• Own the inbound marketing and content strategy with defined KPIs
• Coordinate creation of high‑value content such as white papers, reports, blogs and marketing assets
• Optimize the lead generation funnel to convert traffic into qualified leads
• Analyze performance and ROI to improve campaigns and control acquisition costs
• Collaborate with sales teams to qualify leads and initiate outreach
• Track results and report clearly to management

Required profile

• 2+ years experience in Marketing, Strategy, Consulting, Analytics, or B2B growth roles
• Strong analytical and structured thinking skills
• Interest in performance marketing, inbound strategies, and data‑driven decision making
• Experience or knowledge in B2B lead generation and programmatic marketing is a plus
• Familiarity with analytics and automation tools (Google Analytics, Mixpanel, HubSpot, etc.)
• Comfortable using and leveraging AI tools for content creation, data analysis, marketing automation, and productivity

Required skills

• Google Analytics
• Mixpanel
• HubSpot
• AI tools for content creation, data analysis, marketing automation, and productivity