Social Media Marketing Specialist

About the role

We are looking for a results‑driven Social Media Marketing Specialist to plan, execute and optimise paid campaigns across Google, Meta, TikTok, YouTube and programmatic channels, driving leads and vehicle sales.

Key responsibilities

• Design, launch and manage full‑funnel paid campaigns (awareness, consideration, lead generation, retargeting) on Google Search, Performance Max, Display, Vehicle Ads, Meta, TikTok, YouTube and in‑game placements.
• Create and optimise ad creative—including static images, carousel, short‑form video (Reels, TikTok, Shorts) and vehicle walk‑arounds—using tools such as Canva, CapCut or Adobe.
• Build and maintain Meta Business Manager, Google Ads, Merchant Center and inventory feeds, ensuring accurate pricing, photos and availability.
• Set up and monitor tracking via Meta Pixel, Conversions API, Google Tag Manager, GA4, TikTok Pixel and UTM parameters to attribute leads from calls, forms, chat and walk‑ins.
• Run structured A/B tests on creative, copy, audiences, placements and bidding; optimise for cost‑per‑lead, lead quality, appointments and vehicles sold.
• Allocate, pace and reallocate budgets across platforms, build dashboards (Looker Studio) and present weekly/monthly performance to management.

Required profile

• 3+ years of hands‑on paid‑media management, not just agency oversight.
• Proven success with Google Ads and Meta Ads; experience with TikTok and YouTube advertising.
• Strong analytical ability to interpret data, tell a story and act on insights.
• Clear communicator able to explain results to non‑technical stakeholders.

Required skills

• Google Ads (Search, Performance Max, Display, Vehicle Ads)
• Meta Business Manager, Advantage+ campaigns, catalog management
• TikTok and YouTube ad platforms
• Pixel, tag and conversion setup (Meta Pixel, Conversions API, GTM, GA4)
• Looker Studio or similar dashboard tools
• Creative tools: Canva, CapCut, Adobe suite
• CRM and call‑tracking integration