Digital Business Development - Website Sales & Marketing

About the role

HP is hiring a Digital Business Development professional for its Support Web in Ariana, Tunisia. The role drives business growth across HP Support Web by developing and managing marketing campaigns, promotional placements and digital sales initiatives across the customer support journey, working with global business teams, product categories, regional stakeholders, analytics partners and digital experience teams.

Key responsibilities

• Identify opportunities to promote HP products, services and solutions across the customer support journey
• Manage marketing campaigns end to end: planning, content, targeting, placements, approvals, launch and post-launch reviews
• Build campaign strategies with target audiences, offers, messaging, placements and success metrics
• Coordinate execution with business owners, product categories, content, UX, engineering and analytics teams
• Maintain the campaign roadmap and coordinate priorities, dependencies and risks
• Support A/B tests and experiments to improve engagement, conversion and customer experience
• Define and monitor KPIs, analyse results and recommend optimisation actions
• Develop business cases with quantified opportunities and impact
• Improve the customer journey by identifying friction points and keeping commercial experiences relevant to support intent
• Communicate results and recommendations to stakeholders and leadership

Required profile

• Experience in project management, business development, digital marketing, campaign management, e-commerce or digital sales
• Ability to turn a business opportunity into a structured campaign with clear requirements, stakeholders, milestones and KPIs
• Comfortable managing several campaigns and coordinating across global, cross-functional teams
• Analytical, able to use data to evaluate performance and recommend actions
• Strong stakeholder management and communication with business, technical and leadership audiences
• Organised, proactive and able to work independently while staying aligned with partners

Preferred qualifications

• Bachelor's or Master's degree in Business, Marketing, Digital Commerce or a related field, or equivalent experience
• 7-10 years of experience in digital marketing, business development, e-commerce, digital sales, campaign management or customer journey optimisation
• Familiarity with web analytics, campaign reporting, experimentation and performance measurement tools
• Project or program management certification is a plus