Marketing Specialist - B2B Digital Marketing & Lead Generation

About the role

The Marketing Specialist grows brand awareness in the U.S. market and generates qualified leads for VoIP, Cloud PBX, SIP Trunking and Contact Center solutions. The role covers digital marketing strategy, content creation, lead generation and reporting.

Key responsibilities

• Define and execute the digital marketing plan for the U.S. market, with goals, priority channels and a monthly content calendar.
• Plan and run LinkedIn campaigns aimed at decision-makers at U.S. businesses.
• Optimize the website's SEO (keywords, on-page content, technical fixes) to grow organic traffic.
• Design, segment and send email campaigns, and follow up on their results.
• Write articles, case studies and white papers explaining the solutions, and develop sales presentations and collateral for the SDR.
• Manage professional social media content and its publishing schedule.
• Build and optimize landing pages, organize webinars and product demos, and run lead nurturing campaigns toward MQL status.
• Hand over qualified leads to the SDR and agree on lead quality criteria.
• Track KPIs such as leads, cost per lead, traffic, conversion rates and MQLs, and produce a monthly performance report with recommendations.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• At least 2 years of B2B marketing experience.
• Excellent English communication skills.
• Experience in Telecom, IT, SaaS or VoIP is a plus.

Required skills

• SEO/SEM and content marketing
• Marketing automation and email marketing
• Data analytics and CRM management