Marketing & Business Growth Specialist

About the role

ProjectTenjah is an AI‑powered educational platform helping Tunisian high‑school students prepare for the Baccalaureate. We are looking for a Marketing & Business Growth Specialist to accelerate user adoption, increase visibility, and build sustainable acquisition and business‑development strategies.

Key responsibilities

• Define and implement digital acquisition strategies across the most effective channels for students and parents.
• Design, launch, and optimise social‑media campaigns; create posts, videos, and other marketing content.
• Track and analyse key growth metrics (acquisition, conversion, activation, retention) and build simple dashboards.
• Identify friction points in the user journey and run experiments to improve conversion and engagement.
• Research partnership opportunities with schools, educational organisations, content creators and other relevant actors; assist in preparing proposals.
• Collect community feedback, contribute to brand strengthening, and support monetisation strategy.

Required profile

• Background in Marketing, Business, Communication, Management, Computer Science or a related field.
• Strong interest in startups, education and AI technologies.
• Analytical, results‑oriented mindset with a proactive, creative approach.
• Ability to work independently, take initiative and handle data‑driven tasks.

Required skills

• Google Analytics
• Google Search Console
• Meta Business Suite
• LinkedIn
• Canva
• Figma
• Notion
• Google Sheets
• AI tools
• Automation tools
• CRM