E-commerce Copywriter (Full‑Time, On‑Site)

About the role

We are looking for an E‑commerce Copywriter to join our creative team at Special2wo in Soukra, Tunisia. The role focuses on turning consumer insights into high‑impact ad creatives that capture attention and drive conversions across social media platforms.

Key responsibilities

• Write user‑generated content (UGC) and video ad scripts.
• Create scroll‑stopping hooks and compelling headlines for static ads.
• Develop creative angles, concepts and ad copy that align with e‑commerce and direct‑response goals.
• Research customers, competitors and market trends to uncover pain points and desires.
• Analyze winning creatives and generate new variations.
• Collaborate with creative strategists, editors and content creators to produce final assets.

Required profile

• Strong copywriting and storytelling abilities.
• Creative thinking and a knack for generating multiple ideas and angles.
• Consumer research skills and understanding of e‑commerce, direct‑response, and social‑media advertising.
• Curious, analytical and eager to learn.
• Proficiency in Arabic, French and English is a plus.

Required skills

• No specific technical tools required.

What we offer

• Full‑time, on‑site position in a fast‑growing e‑commerce environment.
• Opportunity to work closely with a dynamic creative team.
• Exposure to cutting‑edge advertising strategies and market research.