B2B Marketing and Lead Generation Specialist

About the role

Vneuron is seeking a B2B Marketing and Lead Generation Specialist to drive marketing initiatives and generate qualified leads across products and regions. Reporting to the Head of Business Development, you will create compelling content, optimise campaigns, and work closely with sales to achieve growth targets.

Key responsibilities

• Execute and monitor marketing and lead generation strategies across business lines.
• Own the inbound marketing and content strategy, defining KPIs and measuring performance.
• Coordinate creation of high‑value assets such as white papers, reports, blogs and marketing collateral.
• Optimise the lead generation funnel to convert traffic into qualified leads.
• Analyse campaign performance and ROI, adjusting tactics to control acquisition costs.
• Collaborate with sales teams to qualify leads and initiate outreach.
• Track results and report clearly to management.

Required profile

• 2+ years of experience in marketing, strategy, consulting, analytics or B2B growth roles.
• Strong analytical and structured thinking skills.
• Interest in performance marketing, inbound strategies and data‑driven decision making.

Required skills