YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. You will craft end‑to‑end video strategies, drive audience growth, and turn the channel into a measurable business engine.

Key responsibilities

• Develop long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to uncover high‑value content opportunities.
• Guide creative teams on titles, thumbnails, descriptions, and video pacing to maximize click‑through and watch time.
• Monitor performance metrics (CTR, retention, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social, paid, and product marketing teams to integrate video content across channels.
• Identify and execute monetization opportunities, including sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep understanding of the YouTube algorithm, SEO best practices, and community guidelines.
• Ability to interpret YouTube Analytics data and turn it into strategic recommendations.
• Strong storytelling sense, visual branding instincts, and excellent written and verbal communication.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio

What we offer

• Remote work flexibility
• Opportunity to shape a high‑impact digital channel
• Collaborative, creative environment