Creative & Brand Strategist

About the role

We are seeking a Creative & Brand Strategist to lead the development of high‑impact creative strategies for our paid‑social campaigns. The role sits within SP2’s fast‑growing consumer‑brand portfolio and works closely with marketing, design and video teams to turn insights into compelling ad concepts.

Key responsibilities

• Design and execute creative strategies for paid‑social advertising.
• Research customers, competitors and market trends to inform creative direction.
• Translate insights into high‑converting ad concepts, scripts and briefs.
• Brief and collaborate with content creators, designers and video editors.
• Ensure all creative assets align with brand identity and marketing goals.
• Monitor and analyse creative performance, iterating based on data.
• Partner with the broader marketing team to scale successful ideas.

Required profile

• Experience in direct‑to‑consumer (DTC) or e‑commerce environments is a plus.
• Familiarity with Meta Ads creative strategy.
• Understanding of creative testing frameworks and performance metrics.

Required skills

• Meta Ads
• Paid social advertising

What we offer

• Continuous training, mentorship and hands‑on experience.
• Opportunity to shape world‑class consumer brands.
• Dynamic, on‑site work environment in La Soukra, Ariana.