Senior Influencer Manager (Non-Key Expert)

About the role

NTU International is seeking a Senior Influencer Manager to support DG MENA’s communication outreach on EU policies across the Middle East, North Africa and the Gulf. The role is part of a short‑term, on‑demand pool of experts that will be mobilised throughout a 36‑month project.

Key responsibilities

• Develop and implement influencer engagement strategies aligned with DG MENA communication objectives.
• Identify, assess and manage relationships with influencers, digital creators and opinion leaders.
• Plan and execute influencer campaigns that promote EU policies, initiatives and partnerships.
• Monitor campaign performance, produce analytical reports and provide recommendations.
• Coordinate influencer activities with broader communication and social‑media campaigns.
• Advise on audience‑engagement tactics and emerging digital trends.
• Support the creation of campaign concepts, messaging and digital content.
• Liaise with internal communication teams, external partners and service providers to ensure effective delivery.

Required profile

• Degree (or equivalent) in communication, marketing or digital media.
• Fluent English; French and/or Arabic are an asset.
• Minimum 5 years of general experience in digital/social media communication.
• At least 3 years of specific experience in influencer relations and campaign management.

Required skills

• Influencer engagement strategy development.
• Influencer relationship management.
• Campaign planning and execution.
• Performance monitoring and reporting.
• Coordination with social‑media initiatives.
• Audience‑engagement advisory.
• Digital content development.
• Liaison with communication teams and external partners.