Chargé(e) Marketing Digital – Contenu & Web Marketing

About the role

Devsty IT is looking for a Digital Marketing Specialist to lead the communication strategy for the company and manage operational marketing for its retail, e‑commerce and B2B clients. You will create visual content, write copy for various channels, and optimise web performance.

Key responsibilities

• Create graphic content for LinkedIn posts, carousel ads and social media visuals for Devsty IT and its clients.
• Write email newsletters, case studies, sales pages and commercial support materials.
• Monitor and optimise on‑page SEO, manage landing pages and client websites.
• Analyse data from Google Analytics and Search Console to improve performance.
• Plan, launch and manage Meta (Facebook & Instagram) advertising campaigns, including awareness, lead generation and retargeting.
• Set up and maintain Meta Pixel, conversion events and custom audiences.
• Report on campaign performance and continuously optimise results.

Required profile

• Formal education in digital marketing, communication or a related field.
• Strong knowledge of social media platforms and Meta advertising.
• Basic understanding of SEO and web marketing principles.
• Motivated, curious and able to quickly acquire new skills.
• Independent with good organisational abilities.

Required skills

• Canva or Adobe Express (or equivalent visual creation tools).
• Meta Ads platform.
• Google Analytics.
• Google Search Console.
• On‑page SEO techniques.
• Meta Pixel implementation and audience management.