Media Buyer Lead – eCommerce (Full-Time)
Special 2wo · Tunis
Description du poste
About the role
We are seeking a high‑level Media Buyer to lead paid advertising strategies across multiple eCommerce brands and products. This role goes beyond launching campaigns – it requires deep performance insight, creative strategy, and the ability to turn data into profitable growth.
Key responsibilities
- Lead paid advertising strategies across Meta, TikTok and other acquisition channels.
- Build, test and scale winning campaigns.
- Analyze KPIs such as CPA, ROAS, CTR, CVR and customer‑journey data.
- Collaborate closely with creative strategists, editors and content teams.
- Develop testing frameworks for hooks, angles, creatives and offers.
- Optimize budgets and scaling strategies profitably.
- Monitor performance daily and make data‑driven decisions.
- Help structure and improve internal advertising systems.
Required profile
- Strong experience in Meta Ads (TikTok Ads a plus).
- Strong understanding of direct‑response marketing.
- Ability to analyze data and make strategic decisions.
- Experience scaling eCommerce brands.
- Good creative and marketing sense.
- Organized, proactive and performance‑oriented mindset.
- Ability to work in a fast‑paced environment.
- Strong communication and team collaboration skills.
Required skills
- Meta Ads
- TikTok Ads
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Special 2wo
Tunis
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