B2B Marketing and Lead Generation Specialist

About the role

The Marketing and Lead Generation Specialist will drive Vneuron’s B2B marketing initiatives across products and regions. Reporting to the Head of Business Development, the role focuses on attracting, engaging and converting prospects through data‑driven campaigns and high‑impact content, supporting the company’s growth targets in the RegTech sector.

Key responsibilities

• Design, execute and monitor inbound marketing and lead‑generation strategies for multiple business lines.
• Develop and manage a content pipeline including white papers, reports, blogs and other marketing assets.
• Optimize the lead‑generation funnel to turn website traffic into qualified leads.
• Analyse campaign performance, ROI and acquisition costs to continuously improve results.
• Collaborate closely with sales teams to qualify leads and initiate outreach.
• Track metrics and report results clearly to senior management.

Required profile

• Minimum 2 years of experience in marketing, strategy, consulting, analytics or B2B growth roles.
• Strong analytical and structured thinking abilities.
• Interest in performance marketing, inbound strategies and data‑driven decision making.
• Experience or solid knowledge of B2B lead generation and programmatic marketing.

Required skills