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Competences
Experience
Co-Founder & Chief Marketing Officer
Tawadoo Marketplace
2023-09 -
Pioneered a cross‑channel marketing strategy that lifted client engagement by 60% within the first year using advanced analytics tools. Aligned design and product teams around enterprise‑wide branding initiatives, improving brand consistency. Mentored a diverse marketing team, driving a 25% increase in campaign effectiveness while managing the overall budget and resource planning. Led external communications, PR, and agency relationships, and built internal alignment across sales, product, and operations.
Senior Marketing Manager
Eagle Hills
2016-02 - 2022-03
Directed a high‑performing team to develop a global marketing campaign that expanded brand reach by 40% across key markets. Analyzed consumer behavior data to craft personalized strategies, boosting customer loyalty by 30%. Coordinated closely with internal stakeholders to align strategic priorities, enhancing company‑wide execution of initiatives. Assessed ROI of marketing and lead‑nurturing activities, tracked digital KPIs and budgets, and organized international events and roadshows.
External Relations Manager
AtlantaSanad Assurance
2015-01 - 2015-07
Edited strategic press materials including releases, articles, speeches and briefing documents for the Tangier market. Produced newsletter articles, web content and brochures, and executed email marketing campaigns achieving a 40% open rate. Developed an efficient pipeline to manage stakeholder notifications and communications plans, improving external relations efficiency.
Marketing Executive
Compass Properties
2013-10 - 2014-12
Conducted market and competitor research to inform campaign planning. Assisted in coordinating timelines and assets for marketing initiatives, writing copy for newsletters, ads, product pages and promotional materials. Liaised with agencies, designers and freelancers to deliver projects on schedule, while maintaining internal calendars, trackers and documentation.
Formation
Master in Entrepreneurship & International Development, Mohammed V University
Langues
Arabic
fluent
French
fluent
English
fluent
Spanish
fluent
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