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Competences
Experience
Merchandise and Planning Manager / Inventory & Stock Controller
Apparel Group (Babies and More)
2025-12 -
Driving aggressive retail growth by launching 20 new stores in KSA and planning a roadmap to 100 stores in KSA and 500 across GCC. Leads brand building initiatives, designing awareness campaigns and shaping in‑store experience. Develops category strategies, store layouts and product assortments, optimizing displays, pricing and promotions. Oversees forecasting, seasonal planning and inventory mix to maximize turnover and profitability. Tracks expansion KPIs, sales and brand health, building scalable processes and cross‑functional coordination for rapid multi‑market growth.
Regional Retail Manager
Mango (Saudi Arabia / Maldives / Sri Lanka)
2021-05 - 2025-11
Exceeded sales targets, achieving €18.3M turnover in 2022 and delivering +7% LFL growth in 2024, on track for €12.75M in 2025 (+8% YTD). Led and mentored corporate and franchise teams across three countries, fostering strong culture and ensuring Mango standards in service, visual merchandising and operational efficiency. Managed merchandising activities including product placement, stock replenishment and promotional strategies, optimizing inventory and maximizing sales. Oversaw store maintenance and image, implementing improvements to enhance customer experience. Analyzed market competitiveness, pricing and promotions to inform product decisions and maintain market position.
Senior Retail Planner
Al AbdulKarim (Semir / Balabala / Lattliv / Mexx / Charanga / Alcott)
2019-07 - 2021-02
Spearheaded financial and product planning for the Semir brand, coordinating demand forecasts, inventory allocation and seasonal assortment. Utilized advanced Excel modeling and retail software to analyze sales trends and optimize stock levels across multiple store formats. Collaborated with merchandising and supply chain teams to align product mix with market preferences, improving turnover and reducing excess inventory. Delivered actionable insights to senior management, supporting strategic decisions on pricing, promotions and store layout.
Formation
Bachelor of Science in Industrial Engineering, University of Perpetual Help Rizal
Langues
Arabic
fluent
English
fluent
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