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20 ans d'experience

Competences

After‑Sales & Service Business Leadership General Management & P&L Ownership Dealer & Service Network Development Revenue Growth & Profitability Improvement Strategic Business Transformation KPI Definition & Performance Governance Cross‑functional Team Building Market & Competitor Analysis Pricing & Commercial Strategy Customer Satisfaction Management Budgeting & Forecasting Multi‑site Operations Management Digital Channel Development Stakeholder & Executive Partnership Operational Turnaround

Experience

After‑sales / National Service Manager

Al Majdouie Motors

2024-02 -

Owns and leads the startup business of Quick Lead after‑sales operations, covering service, parts, warranty and network performance. Executed a revamped after‑sales strategy that increased overall profitability and expanded business partnerships across KSA, monitoring KPIs to ensure OEM compliance. Partnered with executive leadership to align objectives, maximize parts and accessory sales, and conducted continuous market and competitor analysis to refine pricing and service offerings. Built, trained and led cross‑functional operational teams to achieve revenue and customer‑satisfaction targets.

Sales Operations Director

Safeer Tyres

2022-03 - 2023-12

Held full commercial and operational responsibility for multi‑brand workshops, mobile service fleets, warehouses and distribution centres in the UAE. Delivered a 13 % improvement in profitability through strategic business transformation initiatives and achieved a 20 % uplift in service centre revenue via structured cross‑selling and upselling programs. Established KPI frameworks, budgeting, forecasting and performance governance across operations, and led an integrated sales, marketing and operations strategy using the 7P marketing framework.

Sales Operations Manager

AL Gurg Group

2019-03 - 2022-02

Led nationwide service operations and dealer network expansion across the UAE, driving 33 % growth in service revenue through cross‑selling and upselling initiatives. Executed a strategic turnaround program delivering 23 % growth in profitability and revitalised the ProShop brand with an online platform and digital channels. Ensured brand compliance, SOP implementation and operational excellence across all locations, while building and leading high‑performing service teams through recruitment, training and performance management.

Langues

Arabic

native

English

fluent

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