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20 ans d'experience

Competences

After‑Sales Management Service Operations Leadership General Management P&L Ownership Dealer & Service Network Development Revenue Growth Profitability Improvement Business Transformation KPI Management Strategic Planning Market & Competitor Analysis Pricing Strategy Team Building Customer Satisfaction Operations Management

Experience

After‑sales / National Service Manager

Al Majdouie Motors (Hyundai, Changan, Peugeot, Auto Lead Multi‑brand workshops)

2024-02 -

Led the startup of Quick Lead after‑sales operations, overseeing service, parts, warranty and network performance across KSA. Designed and executed a new after‑sales strategy that boosted overall profitability and improved parts and accessory sales. Managed KPI monitoring, ensured OEM compliance and drove operational excellence. Built, trained and led cross‑functional teams to achieve revenue and customer‑satisfaction targets. Conducted continuous market and competitor analysis to refine pricing and service offerings.

Sales Operations Director

Safeer Tyres

2022-03 - 2023-12

Held full commercial and operational responsibility for multi‑brand workshops, mobile service fleets, warehouses and distribution centres in the UAE. Implemented business transformation initiatives that increased profitability by 13% and lifted service centre revenue by 20% through cross‑selling and upselling programmes. Established KPI frameworks, budgeting, forecasting and performance governance across operations. Directed integrated sales, marketing and operations strategy using the 7P marketing model.

Sales Operations Manager

AL Gurg Group (Dunlop, Falken & Petronas Distributor)

2019-03 - 2022-02

Directed nationwide service operations and dealer network expansion for AL Gurg Group, achieving 33% growth in service revenue via structured cross‑selling initiatives. Executed a turnaround program delivering 23% profitability improvement and revitalised the ProShop brand with an online platform and digital channels. Ensured brand compliance, SOP implementation and operational excellence across all locations. Recruited, trained and managed high‑performing service teams to enhance customer satisfaction and continuous improvement.

Formation

Master of Business Administration (MBA), Torrens University (2016)

Langues

Arabic

intermediate

English