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20 ans d'experience

Competences

After‑Sales & Service Business Leadership General Management & P&L Ownership Dealer & Service Network Development Revenue Growth & Profitability Improvement Strategic Business Transformation Cross‑functional Team Building KPI Design & Performance Governance Market & Competitor Analysis Pricing & Commercial Strategy Customer Satisfaction Management Multi‑site Operations Management Budgeting & Forecasting Digital Platform Launch Stakeholder & Board Engagement Process Optimization

Experience

After‑sales / National Service Manager

Al Majdouie Motors

2024-02 -

Own and lead the startup business of Quick Lead after‑sales operations, covering service, parts, warranty and network performance across KSA. Executed a revamped after‑sales strategy that increased overall profitability and expanded partnership networks while monitoring KPIs for OEM compliance. Built, trained and led cross‑functional operational teams to meet revenue and customer‑satisfaction targets. Conducted continuous market and competitor analysis to refine pricing, service offerings and commercial strategy.

Sales Operations Director

Safeer Tyres

2022-03 - 2023-12

Held full commercial and operational responsibility for multi‑brand workshops, mobile service fleets, warehouses and distribution centres in the UAE. Delivered a 13 % improvement in profitability through strategic business transformation initiatives and achieved a 20 % uplift in service centre revenue via structured cross‑selling and upselling programs. Established KPI frameworks, budgeting, forecasting and performance governance across all operations. Led an integrated sales, marketing and operations strategy using the 7P marketing framework.

Sales Operations Manager

AL Gurg Group

2019-03 - 2022-02

Led nationwide service operations and dealer network expansion across the UAE, driving a 33 % growth in service revenue through cross‑selling and upselling initiatives. Executed a strategic turnaround program that delivered a 23 % increase in profitability and revitalised the ProShop brand with an online platform and digital channels. Ensured brand compliance, SOP implementation and operational excellence across all locations. Built and led high‑performing service teams through recruitment, training and performance management, enhancing customer satisfaction and continuous improvement.

Langues

Arabic

fluent

English