Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualise and execute high‑impact events ranging from corporate gatherings to avant‑garde experiences, managing budgets, logistics and vendor relationships. Develop integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing paid‑media campaigns (CPC/CPA, A/B testing, landing‑page optimisation) to consistently meet KPI targets. Lead business partnership development with merchants, agencies and large corporations, negotiating media‑buying deals and maximising ROI. Coach a cross‑functional team on emerging digital trends and ensure brand consistency across all touchpoints.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Built and executed a comprehensive brand marketing strategy for an online retail store, defining road‑maps to achieve sales targets across multiple markets. Conducted user‑behavior analysis to inform product range selection and managed affiliate programmes and data‑feed integration. Directed PPC, display, SEO/SEM, content, lead‑generation and email campaigns, implementing best practices in web analytics for multi‑channel branding. Led a digital media team, coordinated with teams in the US, Brazil and the Americas, and managed store partnerships and marketing strategies for foreign markets.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social‑media engagement. Ensured consistent brand messaging across the organisation, organised special promotions and events, and facilitated direct communication with clients and suppliers to improve service quality.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving audience engagement and traffic to brand websites.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing consultancy to the association, supporting community outreach, event promotion and cross‑cultural communication initiatives.