Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed extraordinary corporate, wedding, clubbing and intimate events, managing logistics, budgets and vendor coordination to deliver immersive experiences. Developed comprehensive marketing strategies covering online, mobile, CRM, product promotions, social media and special promotions. Oversaw in‑house and paid advertising (CPC/CPA, A/B testing, bid management, landing page optimisation) achieving KPI targets and maximising ROI. Built and managed business partnerships with merchants, agencies, banks and large corporations, handling media buying negotiations and revenue generation.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Built and executed brand marketing strategy for an online retail store, defining a strategic roadmap to meet sales targets across multiple markets. Analyzed user behaviour to optimise product range and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead generation, email, mobile and social media campaigns. Developed acquisition strategy and statistical systems, tracking digital trends to enhance Egateway’s presence on digital and social platforms. Led a digital media team, coached teammates on trends, and collaborated with teams in the US, Brazil and the Americas on market expansion. Managed store partnerships and marketing strategies for foreign markets.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed, managed and executed effective marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistency of marketing messages across the company and organised special promotions and events. Facilitated direct communication and feedback loops with clients and suppliers, enhancing partnership strength and customer satisfaction.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing consultancy to the Brazilian community in Hong Kong, advising on brand positioning, event promotion and digital outreach. Assisted in the planning and execution of community events and cultural initiatives, leveraging social media and local partnerships to increase engagement.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving audience engagement and traffic to brand websites.