Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact corporate events, weddings, club nights and intimate gatherings, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, overseeing CPC/CPA campaigns, A/B testing and landing‑page optimisation. Led a cross‑functional team, coaching members on digital trends and ensuring KPI achievement. Built and nurtured partnerships with merchants, agencies, banks and large corporations, driving revenue through media buying and negotiation.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed brand marketing strategy for an online retail store, creating a roadmap to meet sales targets across multiple markets. Analysed user behaviour to optimise product range and managed affiliate programmes and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead generation, email, mobile and social campaigns. Established acquisition statistics systems and applied web‑analytics best practices. Led a digital media team, coordinated with teams in the US, Brazil and the Americas, and managed international store partnerships.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice to the association, developing outreach programmes and promotional activities to increase visibility among the Hong Kong community. Assisted in organising cultural events and networking sessions, leveraging digital channels to engage members and sponsors.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Created and executed comprehensive marketing strategies for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging, organised special promotions and events, and facilitated direct communication with clients and suppliers.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, driving engagement and traffic to brand websites.