Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact corporate, wedding and club events, managing budgets, logistics and vendor relationships to create immersive guest experiences. Developed integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing in‑house and paid advertising (CPC/CPA, A/B testing, landing‑page optimisation) to consistently meet KPI targets. Built and nurtured business partnerships with merchants, agencies, banks and large corporations, handling media‑buy negotiations and revenue‑sharing deals. Led a cross‑functional team, coaching members on the latest digital trends and ensuring seamless execution across all touchpoints.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail store, creating a roadmap that drove targeted sales across multiple markets. Conducted user‑behavior analysis to inform product assortment and managed affiliate programs and data‑feed integration. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead‑generation, email, mobile and social campaigns, establishing acquisition metrics and reporting systems. Monitored digital trends to enhance Egateway’s presence on social platforms and applied best practices in web analytics for multi‑channel branding. Led a digital media team, coordinating with counterparts in the United States, Brazil and the Americas, and managed international store partnerships and marketing initiatives.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed the overall marketing strategy for a collective‑purchasing website, focusing on web‑traffic optimisation, digital marketing and social media engagement. Ensured consistent brand messaging across all channels and organised special promotions and events to boost user acquisition. Facilitated direct communication and feedback loops with clients and suppliers, strengthening partner relationships and improving service delivery.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice and support to the association, helping to raise its profile within the Hong Kong business community. Assisted with event planning, promotional campaigns and stakeholder engagement to foster cultural and commercial ties between Brazil and Hong Kong.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to curate key content and distribute it across multiple channels, targeting niche audiences to increase engagement and drive traffic to brand websites.