Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact corporate, wedding, clubbing and intimate events, managing logistics, budgets and vendor coordination. Developed comprehensive marketing strategies covering online, mobile, CRM, product promotions, social media and paid advertising, optimizing CPC/CPA campaigns and A/B testing to exceed ROI targets. Led a cross‑functional team, overseeing in‑house and paid media, partnership development with merchants, agencies and banks, and consistently achieved monthly KPIs.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Built and executed brand marketing strategy for an online retail store, creating a strategic roadmap to meet sales targets across multiple markets. Conducted user behavior analysis, managed affiliate programs, data feeds and multi‑channel PPC, SEO, SEM, content, email and mobile campaigns. Implemented web analytics best practices, led a digital media team, and coordinated expansion strategies with teams in the US, Brazil and the Americas. Managed store partnerships and marketing initiatives in foreign markets.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice to the association, supporting community events and outreach programs. Developed communication plans, social media content and promotional materials to increase visibility among the Brazilian diaspora in Hong Kong.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Designed and executed marketing strategies for a collective purchasing website, focusing on web traffic optimization, digital marketing and social media. Ensured consistent brand messaging, organized special promotions and events, and facilitated direct communication with clients and suppliers.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels, targeting niche audiences to drive engagement and traffic to brand websites.