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Competences
Experience
Performance Marketing Specialist
EVOPS Marketing & PR
2018-01 -
Planned and executed multi‑channel digital campaigns across the UAE, Saudi Arabia, Qatar and Oman, managing monthly ad budgets of AED 40,000–70,000. Optimised Meta and Google Ads for CTR, CPC and conversions while leading SEO/AEO strategy, including keyword research, technical optimisation and schema markup. Implemented GA4 tracking and built conversion‑focused landing pages, improving UX and conversion rates by 22%. Acted as primary client contact for strategy, reporting and performance analysis, delivering a 40% increase in organic traffic and a 28% reduction in cost‑per‑lead.
Website Developer & Social Media Specialist
Marketing Pro Junction
2017-01 - 2018-12
Developed cross‑platform mobile applications with React Native, including a real‑time trading app that handled live data streams. Created a news app using Flutter & Dart, integrating APIs for seamless content delivery. Managed AWS environments, troubleshooting server downtime, CPU spikes and security configurations. Contributed backend development and API integrations for a PHP‑based e‑commerce platform, enhancing its scalability and performance.
Sr. Software Developer
Mauj Mobile
2016-01 - 2017-12
Built AngularJS webview and Node.js‑based Android applications, incorporating beacon technology for location‑aware features. Collaborated with cross‑functional teams to deliver mobile solutions that met client specifications and performance benchmarks.
Software Developer
TMT Connekt India Pvt. Ltd
2015-01 - 2016-12
Worked with flat‑file databases and AWK scripting in a Linux/LAMP environment to process large data sets. Enhanced video streaming performance by integrating Amazon CDN services, improving delivery speed and reliability.
Web Developer
Edibee Digital Agency
2014-01 - 2015-12
Developed PHP websites using CodeIgniter and Laravel, creating AJAX applications integrated with SMS/recharge APIs. Deployed mobile‑friendly solutions via PhoneGap, ensuring cross‑platform compatibility and optimal performance.
Formation
Bachelor's Degree in Information Technology, Mumbai University (2014)
Langues
English
fluent
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