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Competences
Experience
Head - Marketing
TractionApps
2022-05 -
Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.
Head - Digital and Content Marketing
Standard Chartered Bank
2020-03 - 2022-05
Developed a comprehensive plan to engage existing bank customers and grow the mobile app user base through paid acquisition channels. Created systemized, predictable, and highly optimized funnel sequences to convert paid leads into closed clients. Managed and optimized web, social, and PR content to support campaign objectives. Coordinated cross‑functional teams to ensure alignment of digital and content initiatives with business goals.
Langues
English
fluent
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